Privacy Policy — LiefoHeld GmbH

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. For detailed information on data protection, please refer to the privacy policy below.

Data Collection on This Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. Their contact details can be found in the "Notice on the responsible party" section of this privacy policy.

How do we collect your data?

Your data is collected, on the one hand, by you providing it to us. This may, for example, be data that you enter into a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system, or time of page access). Collection of this data is automatic as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure that the website can be provided without errors. Other data may be used to analyse your user behaviour. Where contracts can be concluded or initiated via the website, the data transmitted is also processed for contract offers, orders, or other transaction requests.

What rights do you have regarding your data?

You have the right at any time to obtain free information about the origin, recipient, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time regarding this and other questions on the subject of data protection.

Analysis Tools and Third-Party Tools

When visiting this website, your surfing behaviour may be statistically analysed. This is done primarily with so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:

IONOS

The provider is IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany (hereinafter "IONOS"). When you visit our website, IONOS collects various log files including your IP addresses. For details, please refer to the IONOS privacy policy: https://www.ionos.de/datenschutzerklaerung.

The use of IONOS is based on Art. 6 (1) lit. f GDPR. We have a legitimate interest in the most reliable presentation of our website. If corresponding consent has been requested, processing takes place exclusively on the basis of Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's end device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Server Log Files

The provider of these pages automatically collects and stores information in so-called server log files, which your browser transmits to us automatically. These are: browser type and version, operating system used, referrer URL, host name of the accessing computer, time of the server request, and IP address. This data is not merged with other data sources.

Collection of this data is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimisation of the website — for this purpose, the server log files must be recorded. Log files are deleted after no more than 30 days, unless storage is required to preserve evidence in the event of security-relevant incidents.

3. General Information and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We point out that data transmission over the internet (e.g. when communicating by email) may have security gaps. Complete protection of data against access by third parties is not possible.

Notice on the Responsible Party

The responsible party for data processing on this website is:

LiefoHeld GmbH
represented by Managing Director Ahmed Alhaleeb
Ladenmannbogen 21-23
22339 Hamburg
Germany

Phone: +49 177 6739186
Email: contact@liefoheld.com

The responsible party is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Storage Duration

Unless a more specific storage period is mentioned within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, deletion takes place after these reasons cease to apply.

General Information on the Legal Basis of Data Processing on This Website

If you have consented to data processing, we process your personal data on the basis of Art. 6 (1) lit. a GDPR or Art. 9 (2) lit. a GDPR, insofar as special categories of data are processed in accordance with Art. 9 (1) GDPR. In the case of explicit consent to the transfer of personal data to third countries, data processing also takes place on the basis of Art. 49 (1) lit. a GDPR. If you have consented to the storage of cookies or to the access of information on your end device (e.g. via device fingerprinting), data processing additionally takes place on the basis of Section 25 (1) TDDDG. Consent can be revoked at any time. If your data is required to fulfil a contract or to carry out pre-contractual measures, we process your data on the basis of Art. 6 (1) lit. b GDPR. Furthermore, we process your data insofar as it is necessary to fulfil a legal obligation on the basis of Art. 6 (1) lit. c GDPR. Data processing may also take place on the basis of our legitimate interest pursuant to Art. 6 (1) lit. f GDPR. Information on the relevant legal basis in each individual case is provided in the following paragraphs of this privacy policy.

Recipients of Personal Data

In the course of our business activities, we work with various external bodies. In some cases, this also requires the transfer of personal data to these external parties. We only pass on personal data to external bodies if this is necessary within the scope of contract performance, if we are legally obliged to do so (e.g. transfer of data to tax authorities), if we have a legitimate interest in the transfer pursuant to Art. 6 (1) lit. f GDPR, or if another legal basis permits the data transfer. When using processors, we pass on personal data of our customers only on the basis of a valid contract on data processing. In the case of joint processing, a contract on joint processing is concluded.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. The lawfulness of the data processing carried out until the revocation remains unaffected by the revocation.

Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)

If data processing takes place on the basis of Art. 6 (1) lit. e or f GDPR, you have the right at any time to object, on grounds arising from your particular situation, to the processing of your personal data; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you object, we will no longer process your personal data concerned unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing serves the establishment, exercise, or defence of legal claims (objection under Art. 21 (1) GDPR).

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is associated with such direct marketing. If you object, your personal data will subsequently no longer be used for direct marketing purposes (objection under Art. 21 (2) GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or the place of the alleged violation. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.

Right to Data Portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done insofar as it is technically feasible.

Information, Correction, and Deletion

Within the framework of the applicable statutory provisions, you have the right at any time to free information about your stored personal data, its origin and recipients, and the purpose of data processing and, if applicable, a right to correction or deletion of this data. You can contact us at any time regarding this and other questions on the subject of personal data.

Right to Restriction of Processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data has happened/is happening unlawfully, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
If you have lodged an objection under Art. 21 (1) GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may – apart from being stored – only be processed with your consent or for the assertion, exercise, or defence of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or a Member State.

Processing on Our Behalf

Where providers process personal data on our behalf (in particular our hosting provider IONOS and PostHog Inc. in connection with web analytics), we have concluded data processing agreements with them pursuant to Art. 28 GDPR. In these agreements, the providers undertake to process the personal data of our website visitors exclusively on the basis of our instructions and in compliance with the GDPR.

Providers of embedded content (e.g. YouTube/Google Ireland Limited and Vimeo Inc.) act as independent controllers in their own right with regard to data collected in connection with playback; Cloudflare Inc. likewise acts in part as an independent controller for the telemetry data collected via Cloudflare Turnstile.

No Automated Decision-Making

Automated decision-making, including profiling within the meaning of Art. 22 GDPR, does not take place on this website.

Data Transfer to Third Countries

This website includes tools from companies based in third countries (in particular the USA). When these tools are active, your personal data may be transferred to the US servers of the respective providers. According to the European Court of Justice, the level of data protection in the US is not in all cases comparable to that of the EU.

Where US providers are certified under the EU-US Data Privacy Framework (DPF), an adequate level of data protection within the meaning of Art. 45 GDPR in conjunction with the European Commission's adequacy decision of 10 July 2023 is recognised. In other cases, we rely on the European Commission's Standard Contractual Clauses (SCCs) pursuant to Art. 46 (2) lit. c GDPR or, where you have expressly consented, on Art. 49 (1) lit. a GDPR. The applicable legal basis in each case can be found in the detailed information on the individual tools below.

SSL or TLS Encryption

For security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

4. Data Collection on This Website

Cookies

Our websites use so-called "cookies". Cookies are small data packages that do not cause any damage to your end device. They are stored on your end device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or your web browser automatically deletes them.

Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or video display). Other cookies can be used to analyse user behaviour or for advertising purposes.

Cookies that are required for the implementation of electronic communication, for the provision of certain functions you have requested (e.g. for the shopping cart function), or for the optimisation of the website (e.g. cookies for measuring the web audience) (necessary cookies) are stored on the basis of Art. 6 (1) lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimised provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing takes place exclusively on the basis of this consent (Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG); consent can be revoked at any time.

You can set your browser to be informed about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or in general, and to activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

If further cookies and services are used on this website, you can find out about this in this privacy policy.

Cookie Consent with Our Own Cookie Banner

This website uses its own cookie banner to obtain your consent to the use of cookies and services requiring consent and to document this in compliance with data protection regulations. The legal basis for the use of the software used for this purpose is Art. 6 (1) lit. c GDPR in conjunction with Section 25 (2) no. 2 TDDDG (statutory obligation to obtain and document consent) and our legitimate interest in the legally compliant obtaining and storage of user consents in accordance with Art. 6 (1) lit. f GDPR.

When you enter our website, your consent to analytics-oriented tools is requested. Before consent is granted, our analytics tool (PostHog) in particular is not loaded and no corresponding identifiers are stored in the browser. Privacy-friendly configured embedded content (YouTube in extended privacy mode via youtube-nocookie.com, Vimeo with Do-Not-Track enabled) and technically necessary security measures protecting our forms against automated attacks (Cloudflare Turnstile) are loaded on the basis of our legitimate interest pursuant to Art. 6 (1) lit. f GDPR, without requiring separate consent. The details of these services can be found further below in this privacy policy.

Your consent settings are stored in your browser (localStorage) so that you do not have to decide again on each visit. You can revoke or adjust your consent at any time via the "Cookie settings" link in the footer of the website.

Contact Form

If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We do not pass on this data without your consent.

The processing of this data is based on Art. 6 (1) lit. b GDPR, insofar as your enquiry is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of enquiries addressed to us (Art. 6 (1) lit. f GDPR) or on your consent (Art. 6 (1) lit. a GDPR) if this has been requested; the consent can be revoked at any time.

The data you enter in the contact form will remain with us until you ask us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies. As a rule, we delete enquiry data no later than six months after final processing of your enquiry. Mandatory statutory retention periods — for example under § 257 HGB (6 years) or § 147 AO (10 years for tax-relevant records) — remain unaffected.

Enquiry by Email, Telephone, or Fax

If you contact us by email, telephone, or fax, your enquiry, including all resulting personal data (name, enquiry), will be stored and processed by us for the purpose of handling your request. We do not pass on this data without your consent.

The data you send us via contact enquiries will remain with us until you ask us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

Newsletter and Email Notifications

If you sign up for our newsletter or for email notifications about product and service launches, your email address and other data you provide voluntarily will be processed to provide you with the requested information.

Registration takes place using the double opt-in procedure: after registration, you will receive an email with a confirmation link. Only after clicking on this link will you be added to our distribution list. This ensures that the registration actually originates from you.

Processing is based on your consent (Art. 6 (1) lit. a GDPR). You can revoke your consent at any time by unsubscribing from the newsletter – for example, via the unsubscribe link in each email or by message to contact@liefoheld.com. The lawfulness of the data processing already carried out remains unaffected by the revocation.

The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe. After unsubscribing, we will retain the record of the original consent and the unsubscribe itself on the basis of our legitimate interest (Art. 6 (1) lit. f GDPR) for a further three years in order to be able to defend against potential legal claims; after this period, these proof records will also be deleted. Data that has been stored by us for other purposes (e.g. email addresses from customer accounts) remains unaffected.

Application and Application Procedure

We offer you the opportunity to apply for open positions via our website. As part of the application procedure, we collect and process the personal data of applicants for the purpose of processing the application procedure. Processing may also take place electronically. Your application documents are transmitted exclusively via an encrypted TLS connection.

The legal basis for data processing in the application procedure is Art. 6 (1) lit. b GDPR (initiation of an employment relationship) and, where special categories of personal data are processed, Art. 9 (2) lit. b GDPR in conjunction with Section 26 (3) BDSG. Where you voluntarily provide additional information, processing is based on your consent pursuant to Art. 6 (1) lit. a GDPR. Processing may also be based on Art. 6 (1) lit. f GDPR insofar as this is necessary to safeguard legitimate interests (e.g. defence against claims under the General Equal Treatment Act, AGG). If we conclude an employment contract with you, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with statutory provisions.

If no employment contract is concluded with the applicant, the application documents will be automatically deleted no later than six months after notification of the rejection decision, unless other legitimate interests on our part conflict with deletion. Other legitimate interest in this sense is, for example, an obligation to provide evidence in proceedings under the General Equal Treatment Act (AGG).

If you have expressly consented to us retaining your application beyond the specific procedure for a longer period (e.g. for inclusion in a talent pool), further processing takes place on the basis of your consent (Art. 6 (1) lit. a GDPR). You can revoke this consent at any time.

5. Plugins and Tools

YouTube

This website embeds videos from YouTube. The operator of the website is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our web pages where YouTube is embedded, a connection to the YouTube servers is established. The YouTube server is informed which of our pages you have visited.

Furthermore, YouTube may store various cookies on your end device or use comparable technologies for recognition (e.g. device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to record video statistics, improve user-friendliness, and prevent fraud attempts. Furthermore, the data collected is processed within the Google advertising network.

If you are logged into your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.

We embed YouTube in extended privacy mode (youtube-nocookie.com). The use of YouTube is in the interest of an attractive presentation of our online offerings. This represents a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. If corresponding consent has been requested, processing takes place exclusively on the basis of Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's end device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Further information on the handling of user data can be found in YouTube's privacy policy: https://policies.google.com/privacy?hl=en.

The company is certified under the "EU-US Data Privacy Framework" (DPF). Further information: https://www.dataprivacyframework.gov/participant/5780.

Vimeo without Tracking (Do-Not-Track)

This website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our pages equipped with Vimeo videos, a connection to Vimeo's servers is established. The Vimeo server is informed which of our pages you have visited. Vimeo also obtains your IP address. However, we have configured Vimeo so that Vimeo will not track your user activities and will not set any cookies.

The use of Vimeo is in the interest of an attractive presentation of our online offerings. This represents a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. If corresponding consent has been requested, processing takes place exclusively on the basis of Art. 6 (1) lit. a GDPR; consent can be revoked at any time.

The data transfer to the USA is based on the EU Commission's standard contractual clauses and, according to Vimeo, on "legitimate business interests". Details can be found here: https://vimeo.com/privacy.

The company is certified under the "EU-US Data Privacy Framework" (DPF). Further information: https://www.dataprivacyframework.gov/participant/5711.

Cloudflare Turnstile

We use Cloudflare Turnstile (hereinafter "Turnstile") on this website. The provider is Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter "Cloudflare").

Turnstile is used to check whether data input on this website (e.g. in a contact form) is made by a human or by an automated program. To do this, Turnstile analyses the behaviour of the website visitor based on various characteristics.

This analysis starts automatically as soon as the website visitor enters a website with Turnstile activated. For analysis, Turnstile evaluates various information (e.g. IP address, length of stay on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Cloudflare.

The storage and analysis of the data is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and from spam. If corresponding consent has been requested, processing takes place exclusively on the basis of Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's end device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Data processing is based on standard contractual clauses, which you can find here: https://www.cloudflare.com/cloudflare-customer-scc/.

Further information on Cloudflare Turnstile can be found in the privacy policy at https://www.cloudflare.com/cloudflare-customer-dpa/.

The company is certified under the "EU-US Data Privacy Framework" (DPF). Further information: https://www.dataprivacyframework.gov/participant/5666.

PostHog (Product Analytics, Heatmaps, A/B Testing)

Where you have given your consent, we use PostHog on this website for product analytics, heatmaps, funnel analysis, feature flags, and A/B testing. The provider is PostHog Inc., 965 Mission Street, Suite 1075, San Francisco, CA 94103, USA. We use the EU Cloud version of PostHog with hosting in the Frankfurt am Main data centre (Germany), so that the processing of your personal data takes place exclusively within the European Union.

PostHog enables us to analyse the behaviour of website visitors (e.g. page views, clicks, time on page, scroll depth) and to optimise our website based on these insights. The data processed includes a pseudonymous device ID, browser type, operating system, screen resolution, time on page, truncated IP address, and visited URLs. Identification of individual persons is not intended and is not readily possible for us.

PostHog stores the consent and the device ID exclusively in your browser's local storage (localStorage); no cookies are set for this purpose. Session recordings are disabled in the default configuration.

The use of this service is based on your consent pursuant to Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG. Consent can be revoked at any time via the cookie banner ("Cookie settings" in the footer); after revocation, future data collection is suppressed and the identifiers stored in the browser are deleted.

We have concluded a data processing agreement with PostHog pursuant to Art. 28 GDPR. As hosting takes place in Frankfurt am Main, no transfer to third countries occurs.

Further information on the handling of user data at PostHog can be found in the provider's privacy policy: https://posthog.com/privacy. The data processing agreement (DPA) can be found at https://posthog.com/dpa.